Date: 16.09.26
1. Information on the collection of personal data
1.1 Personal data
In the following, we inform you about the processing of personal data when using our website. Personal data is all data that can be related to you personally, e.g. name, address, e-mail addresses, user behavior. In this way, we would like to inform you about our processing procedures and at the same time comply with our legal obligations.
1.2 Data controller
The data controller is Barbara Bell Ltd, 55 Queen Street, Edinburgh, EH2 3NS, contact@barbarabellwear.com.
2. Processing of personal data when visiting our website
When using the website for information purposes, i.e. simply viewing it without registering and without you providing us with any other information, we process the personal data that your browser transmits to our server. The data described below is technically necessary for us to display our website to you and to ensure stability and security and must therefore be processed by us:
(A) IP address
(B) Date and time of the request
(C) Content of the request (page visited)
(D) Amount of data transmitted in each case
(E) Browser
3. Further functions and offers of our website
3.1 Overview of various offers
In addition to purely informational use of our website, we offer various services that you can use if you are interested (e.g. joining our waitlist, registering an account, purchasing goods) and we use other functions to facilitate sales (e.g. payment method selection) and to analyze or market our offers, which are presented in more detail in Sections 3.5, 4 and 5 below. Accordingly, you usually have to provide further personal data and/or we process such further data that we use to perform the respective services. The aforementioned data processing principles apply to all data processing purposes described here. Collection of personal data is not the main or sole purpose of our website.
3.2 Use of external service providers
In some cases, we use external service providers to process your data (e.g. payment service providers, marketing platforms, shipping companies — see Sections 5 and 7 below). These service providers are carefully selected by us, are bound by our instructions, and are regularly monitored.
3.3 Further third party involvement
Furthermore, we may pass on your personal data to third parties not already mentioned in this privacy policy if we offer participation in promotions, competitions, conclusion of contracts, or similar services together with partners. Depending on the service, your data may also be collected by the partners on their own responsibility. You will receive more detailed information when you provide your data or in the description of the respective offers.
3.4 Third parties outside of the UK or EEA
If our service providers or partners are based in a country outside the UK or European Economic Area (EEA), we will inform you of the consequences of this circumstance in the description of the offer, and we will ensure an appropriate safeguard (such as Standard Contractual Clauses or the UK International Data Transfer Addendum) is in place.
3.5 Waitlist and email sign-up
When you join our waitlist or subscribe to updates, we collect your email address (and name, if provided) in order to send you product updates, launch announcements, and marketing communications. We use Klaviyo to manage this. The legal basis for this processing is your consent. You can unsubscribe at any time using the link included in any email we send you, or by contacting us at contact@barbarabellwear.com.
4. Processing of personal data when you contact us or register an account with us
When you contact us by e-mail or via a contact form, the data you provide (your e-mail address, name and telephone number, if applicable) will be stored by us in order to answer your questions. When you register a customer account with us, we only collect the information that you voluntarily share with us. This data may include, for example:
(A) Your first and last names, as the case may be also your title or user name
(B) Login data: your email address and a password you choose yourself
(C) Your contact details, e.g. your name, postal addresses, telephone numbers, email addresses
(D) Any further information about you and your interests that you might share with us
5. Processing of personal data when you make a purchase with us
5.1 Shopping information
If you order something from our online shop, we collect your shopping data. Depending on the type of purchase and processing status, shopping data may include the following information:
(A) Purchased item details (name, price, model, etc.)
(B) Order number
(C) Delivery and billing addresses
(D) Delivery and payment status, e.g. "completed" or "dispatched"
(E) Messages and communication relating to purchases (e.g. complaints and messages to customer service)
(F) Return status, e.g. "ongoing"
(G) Information regarding service providers involved (e.g. shipment numbers of parcel services)
5.2 Payment details
We offer payment via Stripe. We collect the payment details shared by you in order to execute the payment. We receive further payment details from Stripe as our external payment service provider, which we work with to process payments. We only forward information to Stripe which is necessary for processing payment.
Payment details include:
(A) Billing addresses
(B) Preferred payment method
(C) Card or account details as required by Stripe to process payment
6. Cookies
6.1 General information about cookies
We may use cookies, tags, web pixels, and similar technologies to automatically collect information on our Services. Cookies or tags are bits of code that allow our technology partners to collect information that usually does not directly identify you. If required by law, we will request your consent before using cookies or other tracking technologies. Information within this section describes our use of cookies and your ability to control the use of cookies for advertising-related purposes. As described below, we will not use cookies or similar tracking technologies that process your personal data, unless they are Strictly Necessary Cookies, or you opt-in, i.e. consent, by using the cookie banner or consent manager found on our Site. You may withdraw your consent or update your preferences at any time by clicking the "Manage Cookies" link within the website footer.
6.2 Cookies
Cookies are small web files that a site or its provider transfers to your device's hard drive through your web browser that enables the site's or provider's system to recognize your browser and remember certain information.
Generally, we use first-party and third-party cookies for the following purposes: to make our Services function properly; to provide a secure browsing experience during your use of our Services; to collect passive information about your use of our Services; to measure how you interact with our marketing campaigns; to help us improve our Services; and to remember your preferences for your convenience.
We use the following types of cookies on our Services:
Strictly Necessary Cookies. These cookies are essential because they enable you to use our Services. For example, strictly necessary cookies allow you to access secure areas on our Services. Without these cookies, some services cannot be provided. These cookies do not gather information about you for marketing purposes. This category of cookies is essential for our Services to work and they cannot be disabled.
Functional Cookies. We use functional cookies to remember your choices so we can tailor our Services to provide you with enhanced features and personalized content. For example, these cookies can be used to remember your name or preferences on our Services. We do not use functional cookies to target you with online marketing. While these cookies can be disabled, this may result in less functionality during your use of our Services.
Performance or Analytic Cookies. These cookies collect passive information about how you use our Services, including webpages you visit and links you click. We use the information collected by such cookies to improve and optimize our Services. We do not use these cookies to target you with online marketing. You can disable these cookies as set forth below.
Advertising or Targeting Cookies. These cookies are used to make advertising messages more relevant to you. They perform functions like preventing the same ad from continuously reappearing, ensuring that ads are properly displayed for advertisers, and in some cases selecting advertisements that are based on your interests. Our third-party advertising partners may use these cookies to build a profile of your interests and deliver relevant advertising on other sites. You may disable the use of these cookies as set forth below.
6.3 Your Choices
You can manage browser cookies through your browser settings. The 'Help' feature on most browsers will tell you how to prevent your browser from accepting new cookies, how to have the browser notify you when you receive a new cookie, how to block cookies, and when cookies will expire. If you block all cookies on your browser, neither we nor third parties will transfer cookies to your browser. If you do this, however, you may have to manually adjust some preferences every time you visit a site and some features and services may not work.
6.4 Web Pixels
To see how successfully our marketing campaigns or other goals of the Services are performing, we sometimes use conversion pixels, which fire a short line of code to tell us when you have clicked on a particular button or reached a particular page (e.g. a thank you page once you have completed the procedure for subscribing to one of our services or have completed one of our forms). We also use web pixels to analyze usage patterns on our Services. The use of a pixel allows us to record that a particular device, browser, or application has visited a particular webpage.
6.5 Analytics
We may use third-party service providers to monitor and analyze the use of our Services. Presently, we use Google Analytics. Google Analytics is a web analytics service that tracks and reports Site traffic. For more information on the privacy practices of Google, please visit the Google Privacy & Terms web page: https://policies.google.com/privacy?hl=en. Google Analytics Opt-out Browser Add-on provides visitors with the ability to prevent their data from being collected and used by Google Analytics, available at: https://tools.google.com/dlpage/gaoptout.
6.6 Behavioral Remarketing
We also use remarketing services to advertise on third-party websites to you after you visited our Services. For this purpose, visitors are grouped by certain actions on our Services, e.g., by duration of a visit. This enables us to understand your preferences and to show you personalized advertising even if you are currently surfing on another website that also participates in the Google advertising network.
We use the following tools and services for these purposes:
Google Ads remarketing service is provided by Google. You can opt-out of this by visiting the Google Ads Settings page: https://www.google.com/settings/ads. If Google Ads is structured to collect personal data, the data controller will be Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ireland; its parent company is Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.
Facebook Ads. Using Facebook Business Tools, we may display interest-based ads to you when using Facebook. To modify your preferences or turn off personalization for ads served by Facebook, you can visit Facebook's Ad Preferences in addition to the Your Choices section below. We do not share any of your personal information with Facebook. We may also show ads to audiences that share similar characteristics as you. To do so, a list of email addresses is irreversibly encrypted through hashing and uploaded or transmitted from our site, and Facebook matches the hashed data against its own users, generating a lookalike audience and deleting the uploaded list. We do not have access to the identity of anybody in the "lookalike" audience, unless they choose to click on one of our advertisements.
6.7 Other Tracking Technologies
We may also use tracking technologies to collect "clickstream" data, such as the domain name of the service providing you with Internet access, your device type, IP address, browser type and version, operating system and platform, the average time spent on our Site, webpages viewed, content searched for, access times, and other relevant statistics, and assign unique identifiers to the device or other credentials you use to access the Site for the same purposes.
6.8 Do Not Track
Some Internet browsers include the ability to transmit "Do Not Track" or "DNT" signals. Since uniform standards for "DNT" signals have not been adopted, our Site does not currently process or respond to "DNT" signals.
6.9 Location Information
You may be able to adjust the settings of your device so that information about your physical location is not sent to us or third parties by (a) disabling location services within the device settings; or (b) denying certain websites or mobile applications permission to access location information by changing the relevant preferences and permissions in your mobile device or browser settings.
7. Transfer of data to third parties
7.1 Transfer only where allowed by law
We only forward your data if this is allowed by UK GDPR and the Data Protection Act 2018. We work particularly closely with certain service providers, for example technical service providers or logistics companies. These service providers may generally only process your data on our behalf under special conditions. Where we use them to process orders, the service providers only receive access to your data in the scope and for the time period required for provision of the relevant service.
7.2 Technical service providers
We work with technical service providers in order to be able to provide our services. These service providers include LaunchBoom and SHOPLINE. If they process your data outside the UK or European Union, this may mean that your data is transmitted to a country with a different data protection standard. In such cases we will ensure that the relevant service providers contractually or otherwise guarantee an appropriate data protection level.
7.3 Payment service providers
We offer payment via Stripe. For this purpose, payment data can be transferred to Stripe. You can find more details about processing of personal data by Stripe in their privacy policy:
(A) Stripe: https://stripe.com/en-fr/privacy
7.4 Logistics companies
We may work with external logistics companies after our Kickstarter to deliver orders. These logistics companies will receive the following data to execute the relevant order:
(A) Your name
(B) Your delivery address
(C) Your postcode, where applicable (if you wish to have the order delivered to a packing station)
(D) Your email address, where applicable (if the logistics company wishes to inform you of the provisional delivery date by email)
7.5 Authorities and other third parties
If we are obliged by an official or court decision, or it is for the prevention or prosecution of crime, we will, if necessary, forward your data to the relevant authorities or other third parties.
8. Retention and erasure of data
We will store your personal data as long as is necessary for the purposes named in this Privacy Policy, especially for the fulfilment of our contractual and legal obligations. We may also store your personal data for other purposes if or as long as the law allows us to store it for particular purposes, including for defence against legal claims.
If you close your customer account, we will delete all the data we have stored regarding you, unless a legal retention obligation applies. Blocking will occur, for example, in the following cases:
(A) Your order and payment details and perhaps other details are generally subject to legal retention obligations. The law obliges us to retain this data for tax audits and financial audits for up to six years (UK) or ten years, depending on the requirement. Only then can we finally delete the relevant data.
(B) Even if your data is not subject to any legal retention obligation, we may refrain in the cases allowed by law from immediate deletion and instead carry out initial blocking. This applies especially in cases where we may need the relevant data for further contractual processing or legal defence (e.g. in the event of complaints). After the relevant limitation periods expire, the relevant data will finally be deleted.
9. How is my personal data protected?
We use technical and organizational measures to secure our systems. With regard to your order and your customer login, we transmit your personal data securely using SSL encryption (Secure Socket Layer).
10. Your rights
10.1 Your rights against us as data controller
Your personal information or image may not be used for advertising purposes without your consent. Accordingly, you have the following rights against us as a data controller in respect of personal data relating to you:
(A) Right to information
(B) Right of rectification or erasure
(C) Right to restriction of processing
(D) Right to object to processing
(E) Right to data portability
(F) Right to withdraw consent (where consent is the basis for data processing)
10.2 Information requests
In order to ensure that your data is not disclosed to third parties in the course of requests for information, please attach sufficient proof of identity to your request.
10.3 Withdrawal of consent
If you have given your consent to the processing of your data, you may revoke this consent at any time. Such revocation affects the permissibility of the processing of your personal data after you have expressed it to us. The permissibility of the processing of your data up to the time of your revocation remains unaffected.
10.4 Objection to processing
Insofar as we base the processing of your personal data on a balancing of interests, you may object to the processing. When exercising such an objection, please explain the reasons why we should not process your personal data in the way we have done. In the event of your objection, we will review the situation and either cease or adjust the data processing or show you our compelling legitimate grounds for continuing the processing.
You can object to the processing of your personal data for advertising and data analysis purposes at any time by contacting us using the details provided above.
You also have the right to complain to a data protection supervisory authority about our processing of your personal data. As Barbara Bell Ltd is based in the UK, the relevant authority is the Information Commissioner's Office (ICO), wycliffe.house, water lane, wilmslow, cheshire, sk9 5af, https://ico.org.uk. If you are based in the EU, you may also contact your local data protection authority, which will forward your complaint to the competent authority.
11. Changes to this Privacy Policy
Further improvements to our website or changes in legal or regulatory requirements may require changes to this privacy policy. Thus, we encourage you to re-read this Privacy Policy from time to time.
Contact Us
If you have any questions about this Privacy Policy or how we handle your data, you can contact us at contact@barbarabellwear.com or by post at Barbara Bell Ltd, 55 Queen Street, Edinburgh, EH2 3NS.
Company Information
Legal Entity Name: Barbara Bell Ltd
Trading Name: Barbara Bell
Company/Registration Number: SC853668
Registered Business Address: 55 Queen Street, Edinburgh, EH2 3NS
Email Address: contact@barbarabellwear.com
Phone Number: 07803410360
Region(s) of Trade: United Kingdom, EU, United States of America
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